Two of Japan’s most beloved brands are joining forces for an upcoming collaboration watch. Casio and Sanrio launched a teaser video and a new Baby-G Japan web page for the upcoming Baby-G x Hello Kitty watch. The watch is inspired by the 1970’s graffiti and street culture that was popular during the time Hello Kitty was created in 1974.
Update: The Baby-G BA-120KT-7A has a graffiti-inspired design with the iconic Hello Kitty red ribbon bow on the face and red-tipped analog hands. The stainless steel case back has an engraved Hello Kitty graphic and the watch comes in an exclusive tin and box along with a special promotional card. Baby-G Japan announced a December 2016 release for the BA-120KT-7AJR with a list price of ¥17,000 JPY.
The BA-120KT-7A features shock resistance, 100-meter water resistance, world time, stopwatch, countdown timer, 5 daily alarms with 1 snooze alarm, full auto calendar, and LED light. It measures 46.3 × 43.4 × 15.8 mm and weighs approximately 47 grams.
Update 2: Casio America announced the BA120KT-7A for January, 2017 release with a list price of $150 and availability at Macys’ and select department and fashion apparel stores.
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